IT Pros have unique challenges and opportunities when considering Social Media. I look forward to speaking for AITP this week because Social Media is both technical and strategic. Here are some items IT Pros would benefit from discussing in 2011.
IT is supposed to know everything
If someone clicks a mouse, looks at a screen or prints, they assume IT must know how it works. Don’t you know everything? It’s likely that your organization will look to you for guidance on Social Media. Learn more about business applications for Social Media and be ready to provide the guidance they need.
Just say no to Social Media
The gut reaction for most organizations has been to lock out all Social Media sites. Real concerns about productivity, security, viruses and bandwidth make a “lock down” the easy choice. Consider suggesting that certain business units get training on proper business applications for Social Media and open up access for them. Like the “World Wide Web” in the nineties, you may ultimately find yourself opening access eventually anyway.
IT, “Lead the Way”
Social Media is a strategic business tool-set which can make a significant difference in the positive performance of your organization. IT can lead the way for the organization in understanding and achieving great results from Social Media.
Personal Branding
IT Pros who understand how to use Social Media personally can enhance their career and raise the profile of their company.
Implementing Social Media strategically is both an art and a science. IT Pros can instill confidence that Social Media can be done well.
